
Get out the fans.
1. How would you reach fans through the Internet at each stop on the tour?
Get on the radio.
2. How would you get the CD played on the local radio station?
Meet the fans.
3. How could the band meet the fans directly in each town?
Get local endorsement.
4. How could you get some local sponsorship, such as a clothing or record store.
Work with local record stores.
5. How can you ensure that there are CDs in the record stores at every stop?
Keep the band together.
6. How important is it to communicate the tour’s financial status to the members of the band while the tour is in progress?
Make the best impression.
7. A promoter offers the band a bonus if it opens for another band that is known for inciting violent behaviour at concerts. What would you recommend that the band do?
Give the right impression.
8. A tobacco company offers to provide free cigarettes at your concerts and give you promotional funds. What would you recommend that the band do?

